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Privacy Policy

The Death Coach customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

  • Contact details

  • What information we collect, use, and why

  • Lawful bases and data protection rights

  • Where we get personal information from

  • How long we keep information

  • Who we share information with

  • How to complain

Contact details

Email

caroline@thedeathcoach.co.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details

  • Date of birth

  • Purchase or account history

  • Payment details (including card or bank information for transfers and direct debits)

  • Health information (including dietary requirements, allergies and health conditions)

  • Account information

  • Website user information (including user journeys and cookie tracking)

  • Photographs or video recordings

  • Call recordings

  • Records of meetings and decisions

  • Identification documents

We also collect or use the following special category information to provide services and goods, including delivery. This information is subject to additional protection due to its sensitive nature:

  • Racial or ethnic origin

  • Political opinions

  • Religious or philosophical beliefs

  • Health information

  • Sexual orientation information

We collect or use the following information for the operation of customer accounts and guarantees:

  • Names and contact details

  • Payment details (including card or bank information for transfers and direct debits)

  • Purchase history

  • Account information, including registration details

  • Information used for security purposes

  • Marketing preferences

We also collect or use the following special category information for the operation of customer accounts and guarantees. This information is subject to additional protection due to its sensitive nature:

  • Racial or ethnic origin

  • Religious or philosophical beliefs

  • Health information

  • Sexual orientation information

We collect or use the following information for service updates or marketing purposes:

  • Names and contact details​

  • Marketing preferences

  • Location data

  • Records of consent, where appropriate

We also collect or use the following special category information for service updates or marketing purposes. This information is subject to additional protection due to its sensitive nature:

  • Racial or ethnic origin

  • Religious or philosophical beliefs

  • Health information

  • Sexual orientation information

We collect or use the following information for research or archiving purposes:

  • Names and contact details

  • Location data

  • Recorded images, such as photos or videos

  • Call recordings

  • Purchase or viewing history

  • Website and app user journey information

  • Personal information used for administration of research

  • Personal information used for the purpose of research

  • Records of consent, where appropriate

We also collect or use the following special category information for research or archiving purposes. This information is subject to additional protection due to its sensitive nature:

  • Racial or ethnic origin

  • Political opinions

  • Religious or philosophical beliefs

  • Health information

  • Sexual orientation information

We collect or use the following information to comply with legal requirements:

  • ​

  • Contact information

  • Identification documents

  • Financial transaction information

  • Any other personal information required to comply with legal obligations

  • Safeguarding information

We also collect or use the following special category information to comply with legal requirements. This information is subject to additional protection due to its sensitive nature:

  • Racial or ethnic origin

  • Religious or philosophical beliefs

  • Health information

  • Sexual orientation information

We collect or use the following personal information for dealing with queries, complaints or claims:

  • Names and contact details

  • ​

  • Payment details

  • Account information

  • Purchase or service history

  • Call recordings

  • Relevant information from previous investigations

  • Customer or client accounts and records

  • Financial transaction information

  • ​

We also collect the following special category information for dealing with queries, complaints or claims. This information is subject to additional protection due to its sensitive nature:

  • Racial or ethnic origin

  • Religious or philosophical beliefs

  • Health information

  • Sexual orientation information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • Processing of this specific personal information is both legitimate and necessary in order to provide services that are tailored to each individual, to enter into contracts, and to receive payments.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • Processing of this specific personal information is both legitimate and necessary in order to establish customer accounts.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • Processing of this specific personal information is both legitimate and necessary in order to provide marketing information to those who opt in to receveivng such communications.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for research or archiving purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • Processing of this specific personal information is both legitimate and necessary in order to research improvements to services.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for legal requirements are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • Processing of this specific personal information is both legitimate and necessary in order to comply with relevant legal requirements.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • Processing of this specific personal information is both legitimate and necessary in order to approriately manage any queries, complaints or claims.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

 

Where we get personal information from

  • Directly from you

  • Publicly available sources

  • Market research organisations

  • Providers of marketing lists and other personal information

 

How long we keep information

As a Death Coach, I receive personal information, such as names, phone numbers and email addresses that you submit to me for the purposes of coaching, creating plans and legacy projects, funerals, and similar activities. Inevitably, this is by its nature personal.

All information received by me is stored securely and is only used for the specific purposes of Death Coaching, writing funerals, planning, and legacy projects. It will not be passed on to any third parties without your written permission and will never be sold to any third parties.

The personal information that you provide for the purpose of Death Coaching, funeral writing, planning, and legacy projects will be retained for a period of seven years in the event you or your family require my services again and where such continuity is desirable.

If you wish you to have all your information erased immediately following our work together, after your death, or at any other time, please get in touch by phone or email to confirm this and I will act accordingly.

​

Who we share information with

Others we share personal information with

  • Relevant regulatory authorities

  • Organisations we’re legally obliged to share personal information with

  • Publicly on our website, social media or other marketing and information media

  • Other relevant third parties:

    • Third parties related to the provision of services, this may include event space operators, funeral directors, cemetaries, or crematoriums.

 

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated 11/11/2025

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